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7 New Ways to Sell Solutions to Vertical Markets

Selling is all about guiding prospects to solutions that can help them move forward. If a prospect thinks you can add value then he or she will spend time talking to you. A key element in adding that...

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Selling to Verticals – Fundraising Solutions for Education

Anyone familiar with me knows that I dearly love my alma mater, which will remain nameless here so as not to incriminate them. I was recently disappointed with a letter I received requesting donations...

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Marketing Solutions for the Dealer Channel

Marketers are being asked to do more with less, and nowhere is the challenge more apparent than when managing marketing communications for a far-flung network of dealers. PODi has just completed an...

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Ideas that Work for the Education Market – Part 1

Is the Education Market one of your target markets? If you are planning on selling marketing solutions to the Education Market then you need to have a good understanding of the key challenges for this...

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Caslon Releases New 1-to-1 Response Rate Report

My eldest daughter recently started her freshman year of college and my younger daughter, who is in her junior year of high school, is beginning her college search process. Interestingly my younger...

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INSIGHTS FOR SELLING TO THE FINANCIAL INDUSTRY

Caslon, the management company of PODi, the digital printing initiative, recently analyzed PODi case studies in the financial services industry to determine if there are common challenges and...

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Video: Midwestern Printer Shows How to Do Corporate-driven Marketing...

The best part of my job is talking with creative people doing innovative projects that make business sense. Here is a great example from Metzgers in Toledo, Ohio. Their premise is that dealers and...

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Read and Watch: A 3-day task reduced to 1 hour? Buffalo Printing shows how...

Buffalo Printing in Buffalo, New York, had a major client who submitted large orders of short-run work several times a week via spreadsheets generated from their corporate systems. Buffalo Printing...

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If print is dead, why is my recycling bin so full?

As I took out my trash this morning, I noticed that my paper recycling bin was overflowing again. Furthermore, I noticed the couple across the street dragging out two recycling bins of paper. By the...

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AlphaGraphics Saves Big with Canon Oce PRISMAprepare

It just doesn’t seem possible that better ways to program tabs and produced mixed mono/color documents could help you meet strategic objectives and eliminate half of your inefficient labor time … but...

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How to Juggle 3,000 Jobs at a Time and Get Everything Out on Time

Imagine this: A facility that handles 1,000 digital commercial print jobs per day representing a wide variety of applications with many of them having 3-day turnaround times which include shipping...

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Digital Lizard: An Example of Explosive Growth in the Print Industry

Sometimes it seems as if everything is doom and gloom in the printing industry with ongoing reports of plant closures, shrinking margins, and dwindling print volumes. But then I get a chance to chat...

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Secret Tip to Effortlessly Writing Case Studies

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company It’s commonly called “content marketing” but most people I know use content such as case studies more frequently as sales...

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Let me tell you a story…

by Greg Cholmondeley, Workflow Practice Director, PODi and Caslon & Company “Let me tell you a story…” Somehow, we usually lean in and listen a little more eagerly when we hear that phrase. I...

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